Our Editorial Process
At Universal Drugstore, patient trust is at the core of everything we do. That’s why our editorial process for creating health and pharmacy content follows a rigorous, multi-step approach grounded in medical credibility, ethical standards, and user-focused clarity. Here's how we ensure that the information we publish is trustworthy and up-to-date.
Universal Drugstore' Editorial Process:
How we develop trusted medical content
Patient-centered topic selection
We start by identifying topics that matter most to patients, through research on patient search behavior, common medication inquiries and emerging treatments & FAQs
Evidence-based drafting by medical writers
Once a topic is selected, it's assigned to our medical writing team, composed of trained pharmacy students with a strong foundation in pharmacology and clinical practice.
Clinical review by our in-house pharmacist
Every piece of content is then reviewed by Jamie Winn, PharmD, our licensed, in-house pharmacist. Jamie brings clinical expertise and years of frontline pharmacy experience to ensure medical accuracy and authority.
Editorial oversight by our marketing team
Following clinical review, our marketing and editorial team reviews the content for clarity, tone, and formatting.
Ongoing monitoring and periodic updates
Our editorial content is continuously monitored and updated to reflect the latest guidance.
Our Medical Content Development Process
1. Patient-Centered Topic Selection
We start by identifying topics that matter most to patients.
Our team researches trends in:
- Patient search behavior
- Common medication inquiries
- Emerging treatments and FAQs from our support team
This helps ensure our content is relevant, timely, and rooted in real patient needs.
2. Evidence-Based Drafting by Medical Writers
Once a topic is selected, it’s assigned to our medical writing team, composed of trained pharmacy students with a strong foundation in pharmacology and clinical practice.
Writers use credible, peer-reviewed sources, including:
- PubMed
- FDA, Health Canada, and EMA guidelines
- Trusted medical databases like MedlinePlus and the Mayo Clinic
Content is created using a structured editorial framework that prioritizes:
- Patient-friendly language
- Accurate medical terminology
- Clear formatting and usability
3. Clinical Review by Our In-House Pharmacist
Every piece of content is then reviewed by Jamie Winn, PharmD, our licensed, in-house pharmacist. Jamie brings clinical expertise and years of frontline pharmacy experience to ensure:
- Accurate dosing and usage guidelines
- Correct drug interactions and warnings
- Clinical appropriateness of all recommendations
This review ensures we meet high standards for medical accuracy and authority.
4. Editorial Oversight by Our Marketing Team
Following clinical review, our marketing and editorial team reviews the content for:
- Clarity and tone
- Brand consistency
- SEO optimization and formatting
The content is then published with careful attention to structure, mobile-friendliness, and accessibility.
5. Ongoing Monitoring and Periodic Updates
Our editorial content is continuously monitored and updated to reflect the latest guidance. Updates may occur when:
- Drug approvals or recalls happen
- New research becomes available
- Patient feedback indicates the need for clarification
We aim to review content periodically to ensure it stays current and continues to meet our quality standards.
Our Editorial Promise
- Evidence-Based: We cite and rely on trustworthy medical sources only.
- Expert-Reviewed: Content is reviewed by licensed healthcare professionals.
- Transparent & Unbiased: We clearly differentiate educational content from commercial offers.
- User-Centric: Written for clarity, accuracy, and patient understanding.